Lang Enterprises  /  New York

Where Luxury Brands
Find Their Growth Edge

Fractional CMO  ·  Brand Strategy  ·  Growth Architecture

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The Discipline

Senior marketing leadership,
without the full-time overhead.

Lang Enterprises was founded on a simple premise: luxury and premium brands deserve world-class marketing leadership at every stage of growth. Through a fractional model, founder Bob Holobinko embeds directly with your leadership team to diagnose challenges, align stakeholders, and drive measurable results across brand, ecommerce, and customer experience.

20+
Years Leading
Global Brands
$1B+
Revenue Under
Marketing Leadership
VP
Gap Inc. &
American Eagle
6+
Luxury &
Lifestyle Categories

What We Do

Built for brands that
demand more from marketing.

Fractional CMO
Leadership

Embedded senior leadership for brands that need executive-level marketing vision without a full-time commitment.

Brand Strategy
& Positioning

Clarifying what you stand for, who you're for, and how to communicate it consistently across every touchpoint.

Growth &
Ecommerce

Improving acquisition efficiency, conversion rates, customer lifetime value, and digital commerce performance.

Industries Served

Luxury Fashion Premium Jewelry Clinical Skincare Luxury Beauty Home Décor Lifestyle Brands CPG Consumer Healthcare

Your brand deserves a strategic partner,
not a vendor.

If you're facing a growth challenge, let's talk about what's possible.

Schedule a Conversation

About

The intersection of
creative and analytical.

20+ years building and scaling some of America's most recognized retail and luxury brands.

Bob Holobinko
Bob Holobinko  ·  Founder, Lang Enterprises

The Story

Bob Holobinko

Bob Holobinko is a Fractional CMO and strategic advisor to luxury and premium brands across fashion, beauty, skincare, jewelry, home décor, and lifestyle. Through Lang Enterprises, he partners with founders, CEOs, and executive teams to solve the growth challenges that matter most.

His approach operates at the intersection of brand, customer experience, ecommerce, merchandising, CRM, analytics, and organizational leadership — connecting the creative and analytical sides of the business in a way that's rare at the senior level.

Before founding Lang Enterprises, Bob served as VP of Marketing at Gap Inc., where he led a global team of 120 across brand marketing, store experience, digital marketing, and commercial planning. Prior to that, he spent eight years at American Eagle Outfitters, building some of the brand's most iconic campaigns and taking the denim category from #6 to #1 market share.

Today, Bob advises expert networks including McKinsey, GLG, BTG, Guidepoint, and Alpha Insights as a recognized authority in marketing, brand, and retail strategy.

Work With Bob

Career Highlights

  • 2022 –
    Present
    Lang Enterprises LLC Founder & Fractional CMO — Luxury, Fashion, Beauty & Lifestyle
  • 2021 –
    2022
    Rebel Gail Communications Managing Director, Chief Brand & Creative Strategist
  • 2017 –
    2019
    Gap Inc. VP Marketing — Brand, Store Experience, Digital & Commercial Planning
  • 2007 –
    2017
    American Eagle Outfitters VP Brand Marketing & Creative; Senior Director, Merchandise Strategy
  • 2020 –
    Present
    Expert Networks McKinsey · GLG · BTG · Guidepoint · Atheneum · Alpha Insights
"Strong brands are built through compelling storytelling, but they scale through disciplined execution, customer insight, and financial accountability."
— Bob Holobinko, Founder, Lang Enterprises

Core Expertise

A rare combination of
creative vision and commercial rigor.

Brand Strategy

Positioning, storytelling, and competitive differentiation across luxury and premium categories.

Growth Marketing

Customer acquisition, retention, CRM, lifecycle optimization, and performance marketing.

Ecommerce & Digital

Omnichannel commerce, CRO, digital transformation, and DTC strategy.

Team Leadership

Building, structuring, and developing high-performance marketing organizations.

Merchandising Strategy

Assortment architecture, commercial planning, visual merchandising, and store experience.

Analytics & Attribution

Data-driven decision frameworks, marketing measurement, and budget optimization.

Services

The work that moves
brands forward.

Comprehensive fractional marketing leadership across the disciplines that drive growth for luxury and premium brands.

Core Offerings

Built around the challenges
brands actually face.

Every engagement starts with a clear diagnosis of your growth challenges — then a tailored partnership to solve them.

01

Fractional CMO Leadership

Embedded senior marketing leadership that acts as your full-time CMO — without the full-time cost. Ideal for brands ready to scale but not yet prepared for a permanent hire.

  • Executive team alignment and board reporting
  • Marketing roadmap and annual planning
  • Team structure and organizational development
  • Agency management and vendor relationships
  • Budget allocation and ROI accountability
02

Brand Strategy & Positioning

Define and articulate what your brand truly stands for — and communicate it with consistency, clarity, and emotional resonance across every customer touchpoint.

  • Brand audit and competitive positioning analysis
  • Brand architecture and messaging hierarchy
  • Visual identity and creative direction
  • Campaign concept development
  • Brand voice and content guidelines
03

Growth Strategy & Customer Acquisition

Systematic approach to reducing CAC while improving the quality of customers you attract — connecting media, messaging, and merchandising into a unified growth model.

  • Customer acquisition strategy and channel mix
  • Performance marketing oversight
  • Go-to-market planning
  • Conversion rate optimization
  • Attribution modeling and budget optimization
04

Ecommerce & Digital Commerce

End-to-end DTC and omnichannel commerce strategy — from site experience to email to performance channels — engineered to convert and retain at a higher rate.

  • Ecommerce performance audit and roadmap
  • Site experience and UX strategy
  • Email and lifecycle marketing
  • Digital transformation planning
  • Platform and technology selection
05

Customer Retention & CRM

The most underutilized growth lever in luxury: keeping the customers you've already earned. Building loyalty, LTV, and repeat purchase into the DNA of the brand experience.

  • CRM strategy and segmentation
  • Loyalty program design and optimization
  • Customer lifecycle mapping
  • Retention and win-back programs
  • Customer experience improvement
06

Strategic Advisory

For brands that need a seasoned outside perspective — on a project, a decision, or an ongoing retainer — without the scope of a full fractional engagement.

  • One-time strategic assessments
  • Board and investor presentations
  • Marketing due diligence
  • Expert network consultations
  • Interim marketing leadership

The Challenges We Solve

Sound familiar?

Lang Enterprises was built to solve specific, high-stakes growth problems that luxury and premium brands face at inflection points.

↗ Rising customer acquisition costs
↗ Stalled revenue growth
↗ Declining conversion rates
↗ Retention and customer lifecycle inefficiencies
↗ Ecommerce performance gaps
↗ Brand positioning and differentiation challenges
↗ Marketing team structure and scalability
↗ Attribution, measurement, and budget clarity

Ready to address the challenge
holding your brand back?

Let's start with a conversation about where you are and where you want to go.

Schedule a Conversation

Contact

Let's talk about
your brand.

Whether you have a clear brief or just a growth challenge, the first conversation is always the right place to start.

Start the conversation.

Lang Enterprises works with a select number of brands each year to ensure every engagement receives the senior attention it deserves. Reach out to discuss availability and fit.

Email
Robert@lang-enterprises.com
Web
lang-enterprises.com
Location
New York City Metropolitan Area
LinkedIn
linkedin.com/in/bobholobinko